Actionable Web Analytics: Using Data to Make Smart Business Decisions
TITLE : Actionable Web Analytics: Using Data to Make Smart Business Decisions (Paperback)
AUTHOR : by Jason Burby (Author), Shane Atchison (Author), Jim Sterne (Foreword)
PUBLISHER : Sybex publisher
ISBN : 0470124741
EDITION : 1st
PUB DATE : May 29, 2007
LANGUAGE : English
Knowing everything you can about each click to your Web site can
help you make strategic decisions regarding your business. This
book is about the why, not just the how, of web analytics and the
rules for developing a “culture of analysis” inside your
organization. Why you should collect various types of data. Why you
need a strategy. Why it must remain flexible. Why your data must
generate meaningful action. The authors answer these critical
questions¡ªand many more¡ªusing their decade of experience in Web
analytics.
URL: http://www.amazon.com/exec/obidos/tg/detail/-/0470124741/
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