Knowing everything you can about each click to your Web site can
help you make strategic decisions regarding your business. This
book is about the why, not just the how, of web analytics and the
rules for developing a “culture of analysis” inside your
organization. Why you should collect various types of data. Why you
need a strategy. Why it must remain flexible. Why your data must
generate meaningful action. The authors answer these critical
questions¡ªand many more¡ªusing their decade of experience in Web
analytics.

URL: http://www.amazon.com/exec/obidos/tg/detail/-/0470124741/

Mass customization is a business strategy aimed at satisfying an individual customers needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. This wide-ranging reference collection describes the solutions, tools, and concepts needed for the successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.

URL: http://www.amazon.com/exec/obidos/tg/detail/-/1599040395/

Title: Innovate or Perish: Managing the Enduring Technology Company in the Global Market
Author: Edward Kahn
Publisher: Wiley
ISBN: 047177930X
Pub-Date: 2006-12-11

Book Description
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

http://www.amazon.com/exec/obidos/redirect?path=ASIN%2F047177930X

Title: Business Strategies for the Next-Generation Network (Informa Telecoms & Media)
Author: Nigel Seel
Publisher: AUERBACH
ISBN: 0849380359
Pub-Date: 2006-12-07

Book Description

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadband-ISDN release 2.0. The NGN is hard to understand because it weaves together so many distinct issues: technology, new kinds of product, a new kind of carrier organization as well as changes in the business model, industry value chain and the shape of a converged future industry itself. This book presents a unified analysis of the complex transformation process that is taking place in the fixed telecoms, mobile telecoms, and broadcast industries and outlines strategies for success.

http://www.amazon.com/exec/obidos/redirect?path=ASIN%2F0849380359

Title: In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Author: Merrill R. (Rick) Chapman
Publisher: Apress
ISBN: 1590597214
Pub-Date: 2006-09-28

Book Description

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It’s a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country’s largest and best-known high-tech companies.

Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman’s remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.

The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You’ll want to get a copy because it

• Features an interesting preface and interview with Joel Spolsky of “Joel on Software”
• Offers practical advice on avoiding PR disaster
• Features actual pictures of some of the worst PR and marketing material ever created
• Is highly readable and funny
• Includes theme-based cartoons for every chapter

Download Description

In Search of Stupidity is National Lampoon meets Peter Drucker. A funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn’t work the for many of the country’s largest and best known high tech companies. Make no mistake; most of them did not work.

Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman’s remarkable career (he was present at many now famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last twenty years of the technology industry.

“The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one.”
Jeff ‘Hemos’ Bates
Director OSDN Online
Exec. Editor Slashdot.org

“Rick Chapman knows where the bodies are buried — when most people have forgotten there was even a murder. This history of tech marketing disasters is well-written, enjoyable, and gets its facts straight.”
Jonathan Angel
Senior Editor, West Coast
Adweek’s TECHNOLOGY MARKETING magazine

“In Search of Stupidity: Over 20 Years of High-Tech Marketing Disaster” gives us an amusing (and sometimes embarrassing) array of anecdotes of how far we’ve come (and not come) in high technology, as well as the path we’ve tread along the way. This is a fun read, with many invaluable lessons.”
Brenda Bennett South
Vice President
Weber Shandwick

“In Search of Stupidity is an invaluable history lesson in how to avoid monumental marketing mistakes that are unfortunately common in the software industry. Perhaps caused by the lack of institutional knowledge Rick points out that is caused by the youth of the industry, the only thing that would be stupid now is to not read the book! If you don’t do it for your career, do it out of fear that Rick will highlight you in a sequel!”
Alyssa Dver
BusinessWeek special sections contributor

“‘In Search of Stupidity’ is a delightful and deceptively useful chronicle of what went wrong in the high-tech industry. Having followed many of these companies and products over the years, I’d often wondered why such smart people made such weird choices. Rick Chapman has many of the answers. Anyone who has ever yelled at the computer screen will enjoy this book.”
James Fallows
Former editor in chief of US News and World Report and a regular writer for The Atlantic.

http://www.amazon.com/exec/obidos/redirect?path=ASIN%2F1590597214

Title: Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business
Author: Jamie Nast
Publisher: Wiley
ISBN: 0471788627
Pub-Date: 2006-09-22

Book Description
Praise for Idea Mapping

“Nast’s work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it.”
–Chris Brown, Executive Vice President, DTE Energy Resources

“I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth.”
–Stephen C. Lundin, coauthor, FISH!

“This is a book that everyone should read. It’s an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I’m sure you will feel the same upon reading her insightful work.”
–Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan

“Nast shows you a revolutionary method to capture your thinking processes. Don’t underestimate the simplicity of idea mapping because therein lies its genius.”
–Scott Hagwood, four-time USA Memory Champion, author, Memory Power

“The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently–even map out a sales process or new product roll-out. Nast’s very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself.”
–Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code

“The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence.”
–Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA

http://www.amazon.com/exec/obidos/redirect?path=ASIN%2F0471788627

Title: Model-Driven Design Using Business Patterns
Author: Pavel Hruby
Publisher: Springer
ISBN: 3540301542
Pub-Date: 2006-07-28

Book Description

Business applications are designed using profound knowledge about the business domain, such as domain objects, fundamental domain-related principles, and domain patterns. Nonetheless, the pattern community’s ideas for software engineering have not impacted at the application level, they are still mostly used for technical problems.

This book takes exactly this step: it shows you how to apply the pattern ideas in business applications and presents more than 20 structural and behavioral business patterns that use the REA (resources, events, agents) pattern as a common backbone. If you are a developer working on business frameworks, you can use the patterns presented to derive the right abstractions (e.g., business objects) and to design and ensure that the meta-rules (e.g., process patterns) are followed by the developers of the actual applications. And if you are an application developer, you can use these patterns to design your business application, to ensure that it does not violate the domain rules, and to adapt the application to changing requirements without the need to change the overall architecture. As with patterns in general, this approach allows for both more flexible and more solid software architectures and hence better software quality.

“It’s a great book, marvelous in breadth and depth. An impressive achievement. I particularly liked the modeling handbook examples.” Bob Haugen, Business Technology Consultant and Contributor to REA standardization in ISO, UN/CEFACT and ebXML, UK

“I enjoyed reading it very much, it gave many new insights into REA and its applications.” Paul Johannesson, Stockholm University and Royal Institute of Technology, Sweden

“This book by Pavel Hruby is destined to become a landmark in business modeling. Pavel heralds the replacement of traditional workflow-oriented modeling with a new breed of approaches that focus on delivering change-resilient and highly reusable business models. I highly recommend this book to you!” Krzysztof Czarnecki, University of Waterloo, Canada

http://www.amazon.com/exec/obidos/redirect?path=ASIN%2F3540301542